How to create the perfect business card.
Sometimes you only get one chance at making a good first impression, make sure your business card does not let you down.
When you introduce yourself or business it is so important to create the right impression. We have seen it so many times when a client believes they can produce artwork at home using free software with very little or no experience, often this results in a poorly designed business card.
Thankfully, our expertise has been on hand, and we have saved many clients from making this dreadful mistake. Within a few minutes in talking to us they have soon realised the value of a professional looking business card that reflects their brand and line of business.
This small piece of card should be one of your most valued sales tools. Our guide will hopefully give you some ideas for your business card.
Information that should be included on your business card.
The basic information that should be present on a business card in addition to your company logo and branding should be your name, followed by your job title, phone number(s) and email address. Below this you should include your company’s website and address.
Not all clients include their physical address, but we advise that you do as it gives reassurance that you are a genuine business.
Business card design.
If you have existing branding in place this should be replicated on your business card ensuring the same fonts and colours are used to match any existing printed media.
If you are starting a new business venture and do not have a logo or branding in place this is where you need to give your design a lot of thought. For example, you may use a free logo downloaded from the internet, but have you considered that although the logo may be ok on a business card but when your try to print something larger for example a flyer, poster, or brochure it now becomes pixelated as the resolution is too low. Also, how many other users have downloaded the same logo, do you really want to have the same identity as another business?
Your logo and branding should be unique to your business and a professionally designed logo will be of high resolution that will be suitable for all your printing needs up to large posters.
We offer a full business card design service for less than you think.
Singled sided or double sided print?
The face of your business card should never be overcrowded with information it just looks messy, always try to keep it to basic contact details.
Should you wish to advertise what you do if its not obvious by your company name or show case products and services the reverse of the business card is ideal place.
What type of card should I use?
The most popular material for a business card is 350gsm, 400gsm or 450gsm silk coated.
However, you may wish your business card to serve a double purpose and incorporate a loyalty card or appointment card on the reverse side. If this is the case an uncoated board is more appropriate as you can easily write onto this with all types of pens. Our Beauty and hair salons clients have this option with appointments on the reverse.
For a touch of luxury, we offer a range of finishes for your business card.
Lamination not only gives the feel of quality but also offers extra protection and longevity. Lamination is available in the following finishes high gloss, matt, and soft touch matt lamination.
Spot UV is a clear gloss coating that will sit on top of your logo and / or company name giving it a raised look. It finishes gives the wow factor to any business card and looks amazing on top of soft touch matt lamination. If is only suitable for larger areas like the logo and not fine small text.
We hope you found this guide useful. For quotations or advice, please do contact us.